Privacy Policy
Your privacy matters at ee77. This policy explains what personal data we collect when you use our platform, why we collect it, how we store it, and the rights you hold over your own information.
About This Privacy Policy
This Privacy Policy describes how ee77 ("we", "us", "our") collects, uses, stores, and protects the personal data of players and visitors who access or use the ee77 Platform, including its website at https://ee77.run, its mobile interface, games, sports betting services, payment features, and all associated content. By registering an account on the ee77 Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein.
This Privacy Policy should be read alongside ee77's Terms and Conditions, which govern your use of the Platform. All terms not defined in this policy carry the meaning given to them in the Terms and Conditions. By using the Platform, you confirm that you are at least 21 years of age and that you consent to the data processing activities described in this policy.
Your Consent: Continued use of the ee77 Platform following any amendment to this Privacy Policy constitutes acceptance of the revised policy. We recommend reviewing this page periodically to stay informed of any updates.
How We Respect Your Privacy
Encrypted Storage
All personal data is stored using industry-standard encryption. Sensitive fields like passwords are hashed and never stored in plain text.
No Data Selling
ee77 does not sell, rent, or trade your personal data to third parties for their own marketing purposes under any circumstances.
Right to Correct
You can request correction of any inaccurate personal data held by ee77 at any time by contacting our support team.
Right to Delete
Subject to legal retention obligations, you may request deletion of your account and associated personal data by contacting ee77 support.
Transparent Use
We only use your data for the purposes clearly stated in this policy. We do not use personal data for undisclosed purposes.
Secure Transfers
All data transmitted between your device and the ee77 Platform is protected by SSL/TLS encryption to prevent interception.
Data We Collect
We collect personal data from you in three ways: data you provide directly during registration and account use, data collected automatically as you use the Platform, and data received from third-party service providers we work with to operate the Platform securely and lawfully.
Data You Provide Directly
- Registration data: your mobile number, chosen username, and date of birth, provided when you create your ee77 account.
- KYC verification documents: government-issued photo identification and, where required, proof of address or proof of payment method ownership, submitted when ee77 requests identity verification.
- Payment information: transaction reference numbers, the last four digits of your bKash, Nagad, or Rocket mobile wallet number, and cryptocurrency wallet addresses used for deposits and withdrawals.
- Communications: messages you send to ee77 support via email, including complaints, account queries, and any documents you attach to those messages.
Data Collected Automatically
- Device and technical data: IP address, browser type and version, operating system, device type, screen resolution, and unique device identifiers collected each time you access the Platform.
- Usage data: pages visited, games played, bets placed, session duration, deposit and withdrawal activity, bonus claims, and navigation paths through the Platform.
- Cookie data: session identifiers, preference cookies, and analytics cookies placed on your device in accordance with Section 5 of this policy.
Data from Third-Party Providers
- Payment gateway confirmation data received from bKash, Nagad, Rocket, or cryptocurrency networks confirming successful deposit or withdrawal transactions.
- Identity verification results from KYC service providers we engage to fulfil our anti-money laundering obligations, including document authenticity assessments.
- Fraud and risk signals from fraud prevention and AML screening services that help us identify suspicious account activity and protect the integrity of the Platform.
Sensitive Data Notice: ee77 does not intentionally collect sensitive personal data categories such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric identifiers beyond what is strictly required for identity verification under applicable law.
How We Use Your Data
The table below summarises the primary purposes for which ee77 uses your personal data and the corresponding legal basis for each processing activity.
Legal Basis for Processing
ee77 processes your personal data only where it has a valid legal basis for doing so. The legal bases on which we rely are:
- Contract performance: Processing necessary to create and operate your account, process your deposits and withdrawals, and deliver the gaming and betting services you have requested by registering on the Platform.
- Legal obligation: Processing required to comply with our anti-money laundering obligations, KYC requirements, age verification duties, and any other legal or regulatory obligations applicable to the operation of an online gambling platform serving Bangladesh.
- Legitimate interests: Processing for fraud prevention, security monitoring, Platform improvement, and the detection of bonus abuse, where these activities are proportionate to the privacy impact and do not override your fundamental privacy rights.
- Consent: Processing for optional marketing communications (where you have opted in) and for the placement of non-essential cookies on your device. You may withdraw consent at any time by contacting support or adjusting your browser cookie settings.
Sharing Your Data
ee77 does not sell your personal data to third parties. We share personal data only where necessary to operate the Platform lawfully and securely, and only with parties who are contractually obligated to process it in accordance with this Privacy Policy and applicable data protection standards. The categories of third parties with whom we share data are:
- Payment processors: bKash, Nagad, Rocket, Upay, and cryptocurrency network service providers receive the transaction data necessary to process your deposits and withdrawals. These providers operate under their own privacy frameworks and are independent data controllers for transactions conducted on their networks.
- KYC and AML providers: Third-party identity verification and anti-money laundering screening services that process your identification documents and transaction history solely to help ee77 fulfil its compliance obligations. These providers are engaged under data processing agreements and may not use your data for any other purpose.
- Game providers: Licensed game studios such as Pragmatic Play, Evolution Gaming, and Spribe may receive a player session token and anonymised gameplay identifiers necessary to deliver their games within the ee77 Platform. Full personal data is not transferred to game providers.
- Authorities: Law enforcement agencies, financial intelligence units, and regulatory bodies where ee77 is required by applicable law to disclose personal data. ee77 will only make such disclosures to the extent strictly required and will notify you of such disclosures where legally permitted to do so.
Beyond the categories described above, ee77 will not share your personal data with any other third party without your explicit consent, except where required by law or where necessary to protect ee77's legal rights in connection with legal proceedings.
No Data Sales: ee77 will never sell, rent, or exchange your personal data with data brokers, advertisers, or marketing companies. Your data is not a commercial commodity at ee77.
Cookies and Tracking
The ee77 Platform uses cookies and similar technologies to ensure the Platform functions correctly, to maintain your session security, to analyse how the Platform is used, and to improve user experience. A cookie is a small text file placed on your device by the Platform when you visit it. Cookies do not contain executable code and do not give ee77 access to other data stored on your device.
Types of Cookies We Use
- Essential cookies: Required for the Platform to function. These include session authentication cookies that keep you logged in, security cookies that prevent cross-site request forgery, and cookies that remember your language preference. These cannot be disabled without breaking core Platform functionality.
- Analytics cookies: Used to collect aggregated, anonymised data about how visitors navigate the Platform, which pages are visited most frequently, and where technical errors occur. This data helps ee77 identify areas for improvement. Analytics cookies do not identify you personally.
- Functional cookies: Store your preferences such as game display settings and notification choices so you do not need to re-enter them on each visit. These are optional but improve your experience on the Platform.
You may disable non-essential cookies by adjusting your browser settings at any time. Please note that disabling certain cookies may affect the availability of some Platform features. ee77 does not use third-party advertising or tracking cookies to build profiles of your browsing activity outside the Platform.
Data Retention
ee77 retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, subject to the minimum retention periods required by applicable law. Our general retention guidelines are as follows:
- Active account data — retained for the full duration your account remains open plus a minimum of 5 years after account closure to satisfy AML record-keeping requirements.
- KYC and identity verification documents — retained for a minimum of 5 years from the date of the last transaction on the account, as required to support AML investigations.
- Support communications — retained for 2 years from the date of the last communication in the relevant support thread, or for as long as an associated dispute or investigation remains open.
At the end of an applicable retention period, personal data is securely deleted or anonymised so that it can no longer be linked to you as an identifiable individual. Anonymised, aggregated data may be retained indefinitely for statistical and Platform improvement purposes.
Your Privacy Rights
As a user of the ee77 Platform, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact ee77 support using the email address listed at the bottom of this page. ee77 will respond to all verified rights requests within 30 days of receipt.
- Right of access: You may request a copy of all personal data ee77 holds about you, along with information about how it is used and with whom it has been shared.
- Right to rectification: You may request correction of any inaccurate or incomplete personal data we hold about you. Where technically feasible, we will update the data promptly upon receiving your verified request.
- Right to erasure: You may request deletion of your personal data where ee77 no longer has a lawful basis to retain it. This right is subject to legal retention obligations — data we are required by law to keep cannot be deleted on request.
- Right to restriction: You may request that ee77 restricts the processing of your personal data — for example, while a rectification request is being assessed or while a dispute is pending resolution.
- Right to data portability: You may request a copy of the personal data you provided to ee77 in a structured, commonly used, machine-readable format, where technically feasible and where the processing is based on consent or contract performance.
- Right to object: You may object to processing carried out on the basis of ee77's legitimate interests. ee77 will cease that processing unless it can demonstrate compelling legitimate grounds that override your interests or rights.
To submit a rights request, email ee77 support at: [email protected]
Security Measures
ee77 applies a layered approach to data security. All data in transit between your device and our servers is encrypted using TLS 1.2 or higher. Personal data stored in our systems is encrypted at rest. Access to personal data within ee77's systems is restricted to personnel who have a legitimate operational need to access it, and all such access is logged and subject to periodic audit.
Despite the security measures ee77 employs, no digital system is entirely immune to security breaches. In the event of a personal data breach that poses a material risk to affected players, ee77 will notify affected individuals and relevant authorities in accordance with applicable law and without undue delay. We encourage all players to use strong, unique passwords for their ee77 accounts and to log out from shared devices after each session to reduce their personal exposure to account compromise.
Account Security Reminder: ee77 will never contact you by email, SMS, or any other channel to ask for your account password. If you receive any communication requesting your password, treat it as fraudulent and report it to support immediately.
Minors and Age Policy
The ee77 Platform is strictly restricted to individuals aged 21 and above. ee77 does not knowingly collect personal data from anyone under the age of 21. Age verification is conducted at account registration and may be repeated during the account lifecycle. If ee77 discovers that personal data has been collected from an individual under the age of 21, that account will be immediately closed, all associated personal data will be securely deleted to the extent permitted by law, and any balances will be handled in accordance with ee77's Terms and Conditions.
If you are a parent or guardian and believe your child has created an ee77 account without your knowledge, please contact ee77 support immediately using the email address in the footer of this page. We will investigate promptly and take all necessary steps to close the account and remove associated personal data.
Changes to This Policy
ee77 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, Platform features, or applicable law. When we make material changes to this policy, we will post an updated version on the Privacy Policy page of the Platform with a revised effective date. Where a change materially affects your rights, we will make reasonable efforts to notify you directly via your registered contact details.
Continued use of the ee77 Platform after the effective date of any revised Privacy Policy constitutes acceptance of the updated policy. The most current version of this Privacy Policy is always accessible from the footer navigation on every page of the ee77 Platform. If you have any concerns about a change to this policy, please contact ee77 support before continuing to use the Platform.
Policy Version: This is version effective January 2026. It supersedes all prior versions of the ee77 Privacy Policy. If you accessed the Platform under a previous version of this policy, please note that this current version now applies in full.
Privacy Enquiries and Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or to ee77's handling of your personal data, please contact our support team. We aim to acknowledge all privacy-related enquiries within 24 hours and to resolve substantive requests within 30 days of receiving full details.
Contact ee77 support by email: [email protected]
Your privacy is protected at ee77. Ready to explore the platform? Play responsibly and enjoy our full range of games and betting markets.